Lakmé Fashion Week Model Auditions in partnership with TRESemmé finds six fresh faces from Bengaluru
Winners to walk ramp at Lakmé Fashion Week Winter/Festive 2017
Bengaluru, 15th June 2017: The country’s most coveted fashion stage, Lakmé Fashion Week, held the biggest model hunt – Lakmé Fashion Week Model Auditions in partnership with TRESemmé for the Winter/Festive 2017 season at Hyatt Bangalore, today.
A panel of experts chose 6 winners after three competitive rounds to walk for the upcoming season. Pavitra Malaiappan, Aditti Anand, Soumya S, Raksha Belliappa, Devika Bhanguni, Esha Gohil, wowed the judges, paving their way to the ramp this Winter/Festive season.
For the first time ever, the aspirants also competed for the chance to bag a contract with IMG Models, international leader in talent discovery and model management.
The jury included experts from the Indian Fashion Industry, Supermodel – Sonalika Sahay; Show Director– Anu Ahuja; Fashion Choreographer and Stylist – Prasad Bidapa; Head of Fashion, IMG Reliance – Jaspreet Chandok; IMG International model scouts – Luis Domingo and Victoria Da Silva and from Fever FM – RJ Niki
Sonalika Sahay, Supermodel said, “I was thrilled to see so many beautiful girls walk the ramp in Bengaluru. In fact they were so good that it actually got really difficult to choose just a few. “
Prasad Bidapa, Fashion Choreographer and Stylist said, “IMG Reliance has created the ultimate platform for models with Lakmé Fashion Week. Bengaluru girls stepped up in droves to try out for this amazing audition. Catching up with Anu Ahuja and Sonalika Sahay, my co-judges was just great. I had a brilliant time!”
Purnima Lamba, Head of Innovation, Lakmé said, “All the contestants at today’s model auditions showcased vibrant personalities and a bold freshness that resonates with the spirit of Lakmé. The winners for this Winter/Festive season show a lot of potential and will surely take the runway by storm.”
Jaspreet Chandok, Head of Fashion IMG Reliance said, “Lakmé Fashion Week has always sought to introduce and nurture fresh talent from the industry . This season’s Lakmé Fashion Week Model Auditions in partnership with TRESemmé saw a fantastic turnout. I am confident that those chosen will go on to make waves both at home, and internationally.”
Lakmé Fashion Week is credited with introducing some of the most successful faces in the Indian fashion industry including Deepika Padukone, Katrina Kaif, and Yana Gupta to name a few. With the Model Auditions in partnership with TRESemmé, Lakmé Fashion Week stands true to its commitment of providing a foundation to new and emerging runway talent.
Victoria Da Silva from IMG Models said, “We had a great response for the auditions, it goes on to show how popular Lakmé Fashion Week is in India. We are looking for a fresh face that has an international appeal.”
Luis Domingo from IMG Models said, “We are looking for a girl who has an interesting personality and hence we ensured that we not only judge basis their catwalks, but also spend ample time speaking to them and gauging their personas.”
The event was supported by Fever 104 FM Bengaluru
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About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on tohttp://www.Lakméfashionweek.co.in
Lakmé, is India’s no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trend leading and high performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
For Further Information log on to www.Lakméindia.com
About IMG Reliance:
IMG Reliance Pvt. Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector Company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop, market and manage sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia’s only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level.