Lakmé Fashion Week Winter/Festive 2017 Model Auditions in partnership with TRESemmé discovers four fresh faces
Winners to walk ramp at Lakmé Fashion Week Winter/Festive 2017
Mumbai, 13th June 2017: The country’s most coveted fashion stage, Lakmé Fashion Week, held the biggest model hunt – Lakmé Fashion Week Model Auditions in partnership with TRESemmé for the Winter/Festive 2017 season at The St. Regis, Mumbai today.
A panel of experts chose four winners after three competitive rounds to walk for the upcoming season. Nicole Padival, Daman Brar, Kiyara and Roshmitha Harimurthy wowed the judges, paving their way to the ramp this Winter/Festive season.
The Lakmé Fashion Week Model Auditions in partnership with TRESemmé saw over 150 aspiring Indian and international models showcase their talent at India’s most sought after model hunt.
For the first time ever, the aspirants also competed for the chance to bag a contract withIMG Models, international leader in talent discovery and model management.
The jury included experts from the Indian Fashion Industry, Bollywood Actress – Kriti Sanon; Fashion Designer – Manish Malhotra; Fashion Choreographer – Lubna Adams; Head of Fashion, IMG Reliance – Jaspreet Chandok; Head of Innovation, Lakmé – Purnima Lamba; and IMG International model scouts – Luis Domingo and Victoria Da Silva.
Kriti Sanon, Actress said, “It feels amazing to be sitting between Manish Malhotra and Lubna Adams and judging these beautiful girls. Also, it is nostalgic to be back at LakméFashion Week where I started my modelling career and walked for around 5 seasons. “
Manish Malhotra, Designer said, “As a designer, I’m passionate about details. There is something about giving a tactile form to an idea and then further refining it – with colours, embellishments, cuts and accessories, that gives wings to creative imagination. Models are key to telling this story. They lend personification to an attitude that each of my collections represent. From demure and confident to playful and elegant, a great model emotes and brings an outfit to life, giving my clients a glimpse of the ‘Manish Malhotra woman’. I know the hard work and single-minded dedication that goes into building a career on the runway. A great personality is the deal-breaker when I’m selecting a model- it’s the grace with which she walks onto the ramp and then goes on to owning it with her poise.”
Purnima Lamba, Head of Innovation, Lakmé said, “All the contestants at today’s model auditions showcased vibrant personalities and a bold freshness that resonates with the spirit of Lakmé. The winners for this Winter/Festive season show a lot of potential and will surely take the runway by storm.”
Jaspreet Chandok, Head of Fashion IMG Reliance said, “Lakmé Fashion Week has always sought to introduce and nurture fresh talent from the industry . This season’s Lakmé Fashion Week Model Auditions in partnership with TRESemmé saw a fantastic turnout. I am confident that those chosen will go on to make waves both at home, and internationally.”
Lakmé Fashion Week is credited with introducing some of the most successful faces in the Indian fashion industry including Deepika Padukone, Katrina Kaif, and Yana Gupta to name a few. With the Model Auditions in partnership with TRESemmé, Lakmé Fashion Week stands true to its commitment of providing a foundation to new and emerging runway talent.
Victoria Da Silva from IMG Models said, “We had an overwhelming response with over 150 girls coming in for the auditions, it goes on to show how popular Lakmé Fashion Week is in India. We are looking for a fresh face that has an international appeal.”
Luis Domingo from IMG Models said, “We are looking for a girl who has an interesting personality and hence we ensured that we not only judge basis their catwalks, but also spend ample time speaking to them and gauging their personas.”
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About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on to http://www.Lakméfashionweek.co.in
Lakmé, is India’s no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trend leading and high performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
For Further Information log on to www.Lakméindia.com
About IMG Reliance:
IMG Reliance Pvt. Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector Company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop, market and manage sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia’s only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level.