~Fashion Maven shares her personal playlist as she unveils her latest collaboration with audio brand boAt at Lakmé Fashion Week~
National, 23rd October 2020: Fashion Designer Masaba Gupta reveals her love for music as she gears up to announce her latest collaboration with leading audio brand boAt at Lakmé Fashion Week’s digital-first edition.
Fashion Designer Masaba said, “Music is very inspiring for me because it’s something that is like a form of time travel it can take you in to the future and it also can be a form of nostalgia. Something that has different effects on me, at different times of the day. Sometimes I use it to sooth & calm myself & some other times I use it to uplift my mood. It’s great for creative people as it helps in calming yourself. Music is also something that inspires me and my design aesthetics. The kind of work I do on a particular day, depends on the kind of music listen to. If its soothing, the way I use colors the way I design is much more relaxed. If I am in the mood for something peppy, you will see me using more vibrant colour palettes & over the top sense of design.”
Some of the artists and songs that make to Masaba’s top 5 playlist include:
- Spirit bird by Xavier Rudd
- Hope you dance by Lee Ann Womack
- Old Hindi songs by Mohammed Rafi
- Classics by Rihanna from the early ‘00’s
- Last but not the least, A.R. Rahman.
Commenting on the collaboration, Aman Gupta, Co-Founder, boAt said, “Lakmé Fashion Week is the Mecca of fashion in India and as a lifestyle brand it becomes an ideal platform for us to partner and showcase our authority when it comes to stylish consumer electronic products. This season is extra special to us as we are commencing our partnership with Masaba. Her designs are defined to be a blend of contemporary and traditional with a pinch of modernity. As one of the leading fashion designers in the industry, she connects well with our audience. She understands boAt’s design philosophy and the same is displayed in the limited edition ‘boAt X Masaba’ collection. We believe our boAthead community will be truly inspired by the new and refreshing designs.”
The designer added, “I am super excited about collaborating with boAt. I have always thought their products are par excellence. I have been introduced to boAt through so many users, who are serious users of their products. I am very excited to be collaborating with a brand who are always willing to push the bar & do something young, fun & new. And I think by lending House of Masaba’s aesthetics to boAt’ products, which are again superior products will invite a new consumer and probably excite the existing ones with cool, fresh & quirky products. I hope to bring some of the old charm that House of Masaba shows typically brings which are really fun & are peppy & has great music. I think this is a perfect collaboration because I love music; It is a big part of my runway shows, my presentations & I think through music, through these headphones & through our summer collection we will be able to transport people into a parallel universe which I can’t wait to share with them. I am really looking forward to this.”
The collection will be unveiled on 24th October at Lakmé Fashion Week’s digital-first, season fluid event. Tune into the LFW Virtual hub www.lakmefashionwee.co.in to catch all the action live.
For Live updates and more on upcoming season, follow Lakmé Fashion Week on social media platforms:
About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on to http://www.Lakméfashionweek.co.in
About IMG Reliance:
IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company develops, markets and manages sports, fashion and entertainment in India.
boAt is a ‘Made for India’ lifestyle brand started in 2016 that deals in hi-quality aesthetically designed consumer electronics. boAt has been defying barriers in a sector dominated by established global brands and was recently ranked as the No.1 brand in the earwear segment, with around 20% market share as per the data released by leading IT market research and advisory firm International Data Corporation (IDC). It is one of the first digitally native brands to record a revenue of 500cr in FY19
boAt creates exceptional user experience across its extensive range of products of headphones, earphones, wearable (fitness bands), speakers, travel chargers & premium cables. The products are designed keeping in mind the preferences of listeners looking for stylish and quality products that are premium looking yet affordable and which resonates with their personality. In a short time span boat has built traction and has created a community of over 3 million boAtheads (consumers). The company today sells more than 15,000 units a day.
boAt was founded by Aman Gupta and Sameer Mehta. The company has raised venture debt from Flipkart Co-founder Sachin Bansal’s BAC Acquisitions and InnoVen Capital and equity from Fireside Ventures to date.