Like each year, the pageant will explore talent from across the nation offering a rare opportunity. Are you ready to live your flow?
Miss Diva announced the launch of its 9th edition in association with LIVA, a fashion ingredient
brand as Title Sponsor. Everything around us has changed our definition of normal, but LIVA
Miss Diva 2021, co-powered by MX TakaTak, will share the same levels of enthusiasm and
excitement to find the next beauty queen in a dynamic new format, that will leverage on
digital media. India has won the prestigious title of Miss Universe more than once, with the
recent win of Adline Castelino who won the coveted title of LIVA Miss Diva 2020 that added
India back on the global map of Miss Universe 2020 as the 3rd Runner Up.
Through the journey that began in the year 2013, Miss Diva continues to unmask the talented
young Indian women through its coveted pageant. The crown is not just the most valued
glory for young ladies, but also a platform that leads these women to manifest themselves
into true icons of the future and realize their dream of representing India before the world. We
hereby pledge our support to the next generation of feminine charisma to lead us in the most
distinguished fields. Continuing the legacy of 8 years, the coveted title will continue to groom,
encourage and empower young talent to recognize them on international platforms and
reflect the ever-growing tribe of potential that exceeds expectations across international
Hence even when the Universe is adapting to a ‘new normal’, this year too… the show must
go on… Miss Diva in its 9th edition, brings you the opportunity to apply for the auditions from
the comfort of your home. Powered by a dynamic new format, LIVA Miss Diva 2021 will
continue its tradition to find that one girl who will revolutionize the definition of beautiful,
confident, dynamic, vivacious with an aim to extend whole-hearted support to the new
generation women who have the potential to lead and represent the country in the future.
Commenced on 11th June, the pageant announced a nationwide hunt to select
representatives from across the country where aspirant divas can participate to transform
their dreams to reality.
The selection process of these finalists entails an online registration process inviting specific
audition task submissions on India’s leading short video platform – MX TakaTak
Thereafter, the shortlisted 20 finalists will undergo rigorous training and grooming in Mumbai to
compete for the coveted crown at the Grand Finale in the month of October 2021.
Talking of being inclusive, for the first time in the history of beauty pageants fraternity, we
encourage and call on Transwomen to participate to redefine beauty. And this time, the
height criteria has been eased to 5’4” for all the beautiful women out there.
The winner of LIVA Miss Diva 2021 will represent India at the esteemed global platform Miss
Universe 2021 and LIVA Miss Diva Supranational 2021 will represent the country at the Miss
Supranational 2021. It’s time to make India proud again.
LIVA, a fluid fabric brand, is the title sponsor for LIVA Miss Diva 2021 for the second
consecutive year. The partnership of Miss Diva and LIVA has been seamless, as both
celebrate independent women who are unrestrained, spontaneous, self-assured and
uninhibited. Miss Diva and LIVA encourage women to live their flow and realize their dreams.
With its vision of empowering the incredibly talented & relentless generation of digital
enthusiasts to create engaging short videos that will propel content consumption in India, MX
TakaTak is the entry gateway for these participants to audition for the pageant.
The Grand Finale will air on MTV, one of India’s popular Youth Channels.
Miss Universe 2020 – 3rd Runner – up – Adline Castelino, also shared her emotions about the pageant that proved life-changing for her, “My crowning moment was extremely emotional, and I feel overwhelmed to think of passing it on to the next Miss Diva Universe. However, I’m also excited about witnessing the entire course of choosing the face of the country, this time from a different outlook and I wish all the luck to the girls aspiring to be LIVA Miss Diva 2021. I’d only like them to know that it’s going to be a worthwhile phase regardless of victory or defeat.”
Rajnikant Sabnavis, Chief Marketing Officer, Pulp & Fibre business, Aditya Birla Group, “We are very excited to join hands with Miss Diva for the second consecutive year. Liva encourages women to be uninhibited and unrestrained, so does our fabric. Miss Diva, like LIVA, is a platform that allows women of today to live their dreams, unrestrained and we are happy to partner them.”
Speaking about this association, Janhavi Parikh – Business Head, MX TakaTak said, “We are delighted to associate with Miss Diva and drive synergies that leverage the power of digital media. MX TakaTak’s wide and diverse user base will help unearth talent from different corners of the country. Sharing the vision of creating an inclusive environment, we strongly believe that alongside accessing budding talent, short videos can add a new dimension to beauty pageants that focus on various facets of the participant’s life.”
The participation criteria for any applicant includes:
Height: 5’4″ & above
Age: Between 18 -27 years (27 till 31st December 2021)
Marital Status: Single, Unmarried and Not Engaged
Indian Passport Holder
OCI Card Holders & NRIs allowed to compete for the runner up position
Transwomen allowed to participate
So, ladies, what are you waiting for? To register, log on www.missdiva.com & apply now!
Don’t forget to download the MX TakaTak app to kickstart your pageant journey. Registrations
are open till July 20.
Follow us on Facebook: @officialmissdiva
Follow us on Instagram & Twitter: @missdivaorg
Follow us on MX TakaTak: @missdivaorg
Watch out for #LIVAMissDiva2021 #MissDivaAuditions
Sponsors & Partners:
Title Sponsor: LIVA
Co-Powered by: MX TakaTak
Skin Care Expert: Dr Tvacha
Exclusive Broadcast Partner: MTV
About Miss Diva:
Miss Diva is a host to the most sought-after glamorous beauty pageants in the country that turns dreams into reality. It is a property with a mass appeal as millions worldwide gear up to watch India’s next representative at the global platform. It is the search for the perfect woman with beauty, poise, elegance and intelligence to represent India at Miss Universe and Miss Supranational. It is a platform that has won many accolades for the country on the international arena and past winners such as Sushmita Sen, Lara Dutta, Asha Bhat and Srinidhi Shetty, who have made India proud in international circles.
LIVA, a fluid fabric from the Aditya Birla Group, drapes flawlessly and adds a beautiful flow to the garment. It’s a high-quality fabric made using nature-based fibres that gives you the
freedom to move with ease. LIVA- 100 % nature based fabric, is breathable, lightweight and eco-friendly. LIVA is for the women of today, women who are confident, independent,
progressive and fashionable. The brand’s most recent launch is their eco-enhanced version of the fabric, named Livaeco, made of wood pulp sourced from FSC® certified forests.
About MX TakaTak
MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 Billion+ videos views daily and home to 21Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users.